13: Salsa: The story of Zubi’s Salas & Dips

The host for this episode of EPFV, Margo Lepe, speaks with Sarah Zubiate, founder and CEO of Zubi’s Salsa & Organic Dips: Plant Based by Latin Taste. Sarah speaks to the health, cultural and sustainable motives that led her to transform some Mexican family recipes she grew up eating in El Paso, Texas into marketable fully plant-based products she now sells worldwide. The motivation that marks Sarah culinary trajectory into all plant-based Mexican food products is based on the process of returning to that earth and eating from the earth. In this episode, we learn about Sarah’s personal story of growing up in El Paso, Texas, of being adopted and later in life reconnecting with her biological family who live in El Paso and Ciudad Juarez. Rooted in this personal story is the trajectory of her Mexican culinary entrepreneurial trajectory. She grew up in the Chihuahua Desert connected to the earth, and now she spends much time in an organic sustainable farm in Dallas, Texas creating Mexican salsas and queso dips without animal products.